Go-to-Market Strategy & Planning

We architect comprehensive GTM strategies that transform your ideas into revenue engines. Through top class marketing innovation, AI-stack application & creative execution, we help your brand stand out in the category chaos. We deliver simply ROI while your competitors are busy chasing new shiny objects.

Marketing Audit

We X-ray your entire marketing function from business alignment, strategy, talent, branding and digital. We diagnose what’s working, what’s missing, and what’s draining resources, uncovering opportunities for maximum impact. The result is a clear, actionable blueprint that transforms marketing from a cost center into a powerful growth engine. We have track record of turning around companies from pre-revenue to early-stage growth and rejuvenate marketing orgs of public listed business.

Go-to-Market Strategy

We helps you identify the fastest, most effective pathways to connect your product with the right market. We identify and map every route, from organic channels & partnerships to marketplace platforms & GCCs, to maximize reach and impact. Our approach turns a promising product into a predictable revenue engine with speed and precision. By aligning positioning, channels, and execution, we ensure your growth strategy is both scalable and sustainable.

Marketing Innovation

Beyond upgrading your marketing tech stack and enabling AI Agentic orchestration, we blend behavioral psychology and lateral thinking to craft breakthrough strategies. We induce marketing innovation by combining advanced tech transformation with creativity. The result is a smarter, more adaptive marketing practice that deliver differentiated growth traction.

Demand Discovery

We find you the customers who didn’t know they needed you yet. Using advanced analytics, behavioral insights, and market signal triangulation, we reveal hidden demand patterns that your competitors often miss completely. Our clients call us “top-notch spies” for our ability to surface growth opportunities long before they become obvious to the market.

B2B Thought Leadership

B2B Thought Leadership program positions your executives as trusted, influential voices in the market. We craft narratives that showcase their expertise, elevate their visibility, and build credibility in the spaces that matter most. By making your leadership “famous for the right reasons,” we help customers trust your expertise long before they engage with your sales team, accelerating pipeline and strengthening brand authority.

Survey Design & Analytics

We ask the questions that reveal the answers you actually need. We design surveys so sharp they slice through preference falsification, bias, and assumptions to surface real customer truths. Our data-driven approach turns complex signals into clear, actionable insights that inform smarter decisions and stronger strategies.

Brand Strategy & Creative

We help you build brands that occupy mental real estate where customer preference lives & purchase decisions happen. We craft distinctive brand identities, narratives and campaigns that turn your business into a customer default, the brand they choose instinctively, despite the competition. By leveraging cumulative brand recall through PR, AR, podcasts, media, and other influence channels, we amplify awareness and accelerate consideration.

Win-Loss Analysis

Win-Loss Analysis turns every customer decision into a source of actionable intelligence. We run structured conversation programs and dissect outcomes like forensic investigators, uncovering the real reasons behind wins and losses. These insights arm your teams with the strategies needed to make your next “yes” faster and more predictable.

We’ve been expecting you!

At some point in time, every company needs fresh advice to design, build, or expand their business. We believe Digital erased information asymmetry. Gen AI flattened intelligence asymmetry. Now everyone’s armed with the same playbooks, channels and tech-stack – a default parity. The only edge left is lateral creativity and non-linear thinking. So the winning arbitrage lies where this originality meets frontier optimization.
And GraaS provides you that Last True Arbitrage™.

Get insights

We know that the challenges are unique and complex for everyone. Graas is here to help you find and realize your full potential.